Mobile marketing is a fairly new competitor in the advertising world, but is quickly gaining momentum and becoming an industry standard for success. It requires adaptation to new and more compact media, thus a different way of thinking is required to capture and keep a potential consumer’s interest. There are plenty of ways to do this, but they will require some new concepts and a sharp mind.
When developing a mobile marketing campaign, it is crucial to make sure your campaign works across all available platforms. You could miss out on reaching an important market segment if your ad doesn’t work! Be sure to test your mobile advertising campaign on all mainstream devices.
Mobile marketers should be mindful of the importance of aiding existing customers in sharing their subscriber status with their friends and acquaintances. Be sure to encourage customers to pass text offers onto others, and you will immediately have the power to expand your reach beyond the customer base you already had.
When marketing through e-mails or text message, try to include the recipients name in the message. This personal approach makes customers feel important, instead of like just a customer number. Successful businesses help each of its customers to feel individually important because they are important to a businesses growth and success.
Changes in your market will dictate changes in your customer base. You can gain or lose customers based on outside influences that you cannot control. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.
When performing mobile marketing it is important to provide real value to your customers. Mobile devices are an important part of lives today. If you send a text message, it needs to be relevant and meaningful for the recipient. Don’t send a college student a $5000 a plate dinner invitation, a $10 coupon will prove a lot more valuable.
Set aside at least one day a month that’s wholly devoted to viewing your stats and the effectiveness of your campaign if you want to adjust properly as you go along. You would probably be better off doing this every two weeks, but once a month is probably more realistic for busy marketers.
Do not send text messages to your customers too early in the morning or late at night. Customers will be irritated if they are awakened by a mobile marketing text.
Mobile ads need a stronger call to action than regular ads, so make sure that you’re proficient at providing this type of material. A dozen exclamation points and some words like “must” and “now” aren’t going to cut it. You need to come up with a wording that will persuade people in only a short sentence or two.
While mobile marketing can be a very personal marketing move for your business, it does share the main goal of helping your business grow. As you have seen in these tips, there are various approaches, but they are all created around the idea of helping you have a successful business.